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Matcha green tea powder has been a staple in Japanese culture for centuries, prized for its vibrant green color, rich umami flavor, and incredible health benefits.

We'll demystify the longevity of matcha and provide valuable tips on how to store it for extended freshness.

For many tea enthusiasts, the allure of hojicha lies in its distinct roasted flavor and gentle, comforting aroma — but does it contain caffeine?

When you whisk up a vibrant, velvety bowl of matcha, you're sipping the result of centuries of craftsmanship.

Is there really a matcha shortage? We'll dive in and share insights directly from our partner farms in Japan.

Nestled in the southern tip of Japan lies a lesser-known region producing some of the most exceptional organic matcha: Kirishima.